May 2009
For Immediate ReleaseÂ
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HappeningIn.com, A New Online Community That Shows All African-American Types of Hair is Beautiful
(New York) In the song "I Am Not My Hair" by India Arie she sings "Good hair means curls and waves, bad hair means you look like a slave." For centuries, African-American Women have experienced challenges with their hair -- we love it or we hate it. It has been reported that African Americans spend approximately $9 billon on hair products and maintenance annually.
Oftentimes, it's very difficult to find the right beauty products because the products that are on the market aren't specifically made for us and by us. Our goal is to open the door for advertisers and the African-American community to connect. They need to know what beauty products African-American truly need.
HappeningIn.com will dispel the myths and misconceptions when it comes to African-American hair. Black hair is beautiful, it comes in many textures, lengths and colors. The goal of the website is to create an open forum for people to share tips, ideas and resources in regards to African-American haircare and products.
HappeningIn.com is committed to keeping our users up to date on all the latest news and developments in African-American hair care. The site is designed to solve the beauty dilemmas that African-American women face and to create a healthy self-image for young girls and women.
Set to launch in August 2009...HappeningIn.com will be the online resource for the information and insight into African-American haircare. Users will be able to upload photos of their latest hairstyles, as well browse through celebrity hair galleries; and get information on the latest hair care products for African-American hair. Plus, users can also find and rate local salons and spas, and read other users comments.
HappeningIn.com is an online resource for the urban community; offering recommendations for the best in beauty. HappeningIn.com helps today's ethnic community make informed decisions about where to spend their time and money by delivering content that is specific to our needs and user recommended.
(For more information about HappeningIn.com contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit the site at www.happeningin.com)
